They are those that allow the user to navigate through the web page or application and the use of the different options or services that exist in it. For example, control traffic and data communication, identify the session, access restricted access web parts, remember the elements that make up an order, make the request for registration or participation in an event, use security elements during the navigation and store content for broadcasting videos or sound.
They are those that allow the user to access the service with some general characteristics predefined in their terminal or that the user defines. For example, the language, the type of browser through which the service is accessed, the selected content design, the geolocation of the terminal and the regional configuration from which the service is accessed.
They are those that allow the effective management of the advertising spaces that have been included in the web page or application from which the service is provided. They allow the content of advertising to be adapted so that it is relevant to the user and to avoid showing ads that the user has already seen.
They are those that allow monitoring and analysis of user behavior on websites. The information collected through this type of ‘cookies’ is used to measure the activity of websites, applications or platforms and to create browsing profiles of the users of said sites, in order to introduce improvements in the service. based on usage data made by users.
Third-party cookies can be installed on some web pages to manage and improve the services offered. Such as, for example, statistical services from Google Analytics and Comscore.
The user has the option to allow, block or delete the ‘cookies’ installed on his computer by configuring the options of the browser installed on his terminal: